If your app says it needs my email address to function, I’m going to block it.
Seriously. What could your *Ville-of-the-week1 possibly need my email address for? I’ll click through just about anything, but when broken down to a two-line prompt with a picture that essentially says “The author of this app is going to spam the crap out of you”, what do you really expect me to say?
[1. Zynga is just one of many offenders. Did I call them out specifically due to recent shadiness? Maybe…]